Pay per call services offer advertisers and publishers the opportunity to generate qualified leads. The goal of this type of marketing is to attract prospective customers to a business, then encourage them to make a purchase over the phone. As a result, these calls have a high conversion rate, typically between 30 to 50%.
There are a number of different companies that provide pay per call services. These providers have unique technologies and capabilities. They can help manage your campaigns, enabling you to track results and optimize your pathway to generating qualified phone calls.
One of the most important elements of a Pay Per Call campaign is the call tracking process. This is done by assigning a unique tracking number to each campaign. This allows you to trace the path of each call and see where it came from. In addition, it also gives you control over your overall costs.
For example, if you are looking to advertise a specific service, like insurance, you can set up a Pay Per Call campaign that targets generic needs for that service. You can then route your callers to a local business that offers that service during the times that they are most likely to need it. This will increase your ROI by increasing the number of leads generated.
Another benefit of Pay Per Call is the fact that you have complete control over the experience your callers have. You can use a call center, or an inbound sales representative, to handle your calls and guide them through the purchase process. If a customer needs more information, they can be referred to an IVR system. This system filters the calls and provides voice prompts to direct them to an operator.
Another key aspect of Pay Per Call is the ability to test new advertising channels and publishers. You can start with an inexpensive program, then expand into a new vertical, or even experiment with several different companies to see what works best. This will allow you to find the right combination for your business.
Finally, pay per call offers a higher payout than many other forms of marketing. If you are looking to get the most out of your marketing efforts, this is a great option. It is a cost effective way to generate more qualified leads. It also has the potential to bring in more customers than a website. It can be used virtually anywhere.
In addition to paying you for your advertising, pay per call networks also have their own affiliate programs. You can join their affiliate network and earn a percentage of the income from each sale. This is an excellent way to grow your business by directing call leads to your company.
Aside from offering the opportunity to earn more money, pay per call networks also have the ability to provide their customers with high-quality phone calls. You can rest assured that your customers are receiving the highest quality calls possible, as they are assigned to legitimate call centers that have been verified.